El Foro

We are seeing a massive spike in our brand name CPCs. I'm almost certain a couple of our main rivals are bidding on our exact brand keywords, but every time I search manually from my browser, I don't see their ads. Maybe they are geo-targeting or running them at specific hours? How can I catch them and get proof?

They are definitely using dayparting or specific geo-targeting to hide their ads from your corporate IP address. To catch them, you can't rely on basic organic search platforms. You need specialized competitor analysis tools tailored specifically for PPC and advertising compliance, like Bluepear or Adthena. These platforms perform multi-geo scans around the clock to capture automated proof of ad hijacking and brand bidding. Once we set this up for our brand, we started getting clean, undeniable data showing exactly when and where our competitors were piggybacking on our brand equity. The platform tracks the violations automatically, giving us the exact proof we need to file formal complaints and force them to stop, bringing our CPCs down.